How often should you update your Headshot?
Your Headshot is the first place that many of your potential clients will get their first impression of you, and so it's very important that it's current and represents you in the right way.
If you're using an image that's more than 12 to 18 months old it would be a good idea to update it.
If your Headshot is doing its job and encouraging potential clients to contact you, and you then meet them in person, you need to look like you do in your Headshot otherwise it may put people off working with you.
This may sound a little over the top, but the psychology behind this is that some people may subconsciously think that you've mislead them into contacting you by using a Headshot that doesn't actually represent you in the right way. This may then influence their decision on whether they do business with you or not, because they may think that you could mislead them in other ways too.
Your Headshot is one of the most important marketing tools you have and so it's crucial that you get it right and send the right message to anyone finding you online for the first time.
Think about the image you're using now and ask yourself if it's showing you in the right way.